Got your content ready? Make sure to follow these best practices so your email is a home run!

Get a high open rate

Subject line: Create an eye-catching subject line that is clear and understandable; verbs and action-oriented language can create excitement

Preview text: Leverage preview text to further entice the recipient to open the email

From line: Send emails from a real person versus a generic company email

Get a high click through rate

Hyper-personalization: Include data & recommendations personalized to that specific customer

Call-to-action: Create a compelling call-to-action & minimize the number of CTAs in the email

Email design: Use a clear, uncluttered design with easily clickable buttons or links

Concise copy: Make it easy for a recipient to easily scan the email

Keep unsubscribe rate low

Hyper-personalization: Include data & recommendations personalized to that specific customer

Keep spam complaint rate low

Unsubscribe: Make it easy to unsubscribe

Keep bounce rate low

Email list: Clean up your email list, including removing deactivated users

Choose the right data visualization

Make sure to pick a data visualization that makes it easy for customers to understand the data in a digestible way and easily understand the takeaway. Check out this flow chart to select what is the right visualization for your data.

Can’t agree on something or unsure if it will work?

Then A/B test!

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Get the playbook on creating an end of year email, with step-by-step breakdown.