Timing is everything for an end of year email - you don't want to send it too early, and you don't want to send it too late. So when is the best time to send one?

• Early November: Sending an email too soon may result in lower engagement, as many recipients are not yet focused on year-end planning.
• Late November: This period often coincides with busy holiday schedules, making it a challenging time to capture attention.
• Early December: The most effective time to send year-end emails, as customers are wrapping up the year and planning ahead.
• Late December: Engagement can be lower due to holiday schedules and time off.
• Early January: While still relevant, emails during this period may feel slightly delayed.
• Late January: At this point, most recipients have moved on to the new year’s priorities, making year-end messaging less effective.

For the best results, aim to send year-end emails in early December when engagement is highest, and recipients are actively thinking about year-end processes and goals. Once you decide on your send date, make sure to create a work back plan from that date so you know what milestones you need to hit and when.

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Get the playbook on creating an end of year email, with step-by-step breakdown.