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With budgets becoming more stringent, tech stacks are being slashed, and no tool is safe from rigorous scrutiny. And when a decision maker asks why the company even needs this product, you have to ready to clearly quantify the impact of your product. But why wait for that question to be asked? Why wait for that next business review (the one you’re hoping that an executive will attend)? Or even worse, why wait till renewal?
An end of year email is a powerful way to showcase your product’s value in a way that’s highly specific to your individual customers. And a good end of year email is known to get the attention of executives.
This resource includes tips and tricks for creating an end of year email that resonates with customers, as well as an example from a fictional company called SimpleTicket.