Expecting your go-to-market (GTM) team members to be data analysts is unrealistic. After all, they were hired for their expertise in sales and customer success and not their data-crunching skills. However, in today’s world, data plays a critical role in almost every conversation with prospects and customers. Whether it's about ROI, product usage, or other key metrics, data helps drive the narrative.

You can offer plenty of training to help your GTM team get more comfortable with data, but there's only so much time and bandwidth for that. Plus, do you really want your sales and CS teams spending hours trying to figure out complex datasets?

That’s where AI can step in and uplevel your team’s capabilities. Instead of expecting them to master data analysis, AI can handle the heavy lifting, helping them interpret the data and build compelling stories around it. Here are three ways AI can assist your GTM team today:

1. Generate Talk Tracks: AI can create content frameworks, helping your team know exactly what to highlight and how to talk about it. This includes the key data points that will resonate most with your audience.
2. Create Executive Summaries: AI can quickly pull together key takeaways from decks and presentations, saving your team time while ensuring that the most important insights are front and center.
3. Extract Insights from Data: AI can be your team’s first line of interpretation, turning charts, graphs, and tables into actionable insights that can guide sales conversations or customer success touchpoints.

By leveraging AI, your GTM team can focus on what they do best—building relationships and closing deals—without getting bogged down in data analysis. AI allows them to work smarter, not harder, and ensures that data is a value driver, not a roadblock.