I recently ran a LinkedIn poll asking sales reps how much time they spend putting together data-driven content for their prospects and customers (ie. renewal decks, business reviews, ROI decks, etc.). 85% of the respondents indicated they spend anywhere from 1 to 4+ hours per presentation. What’s even more staggering is that 63% spend 2+ hours on average.

Do a little math and that’s 100-400+ hours reps are spending a year creating data-driven content for their accounts. Those presentations help reps close renewals and upsells, but spending weeks out of the year creating them is not scalable or feasible.

COVID has accelerated the changing nature of sales. Myriad of companies are shifting their resources from acquisition to existing customers - i.e. renewals and upsells. The need for building ROI is more imperative than ever to reduce churn; especially with budget reductions given the current macroeconomic conditions. This explains why reps are spending more time than ever creating personalized content. Customers are demanding proof of value on a more frequent basis.

So what do you do?

Templatizing your narratives and scaling data driven stories across all customer touchpoints is not just an efficiency lever for your reps, but will ultimately have a long term impact on business outcomes. Matik helps you stand up this process and create a standard for sending personalized content to every, single customer - in a fraction of the time.

If this sounds like something that could help your team thrive, we’d love to talk to you and see how we might be able to bring data-driven ROI to your customers.