With budgets becoming more stringent, tech stacks are being slashed, and no tool is safe from rigorous scrutiny. And when a decision maker asks why the company even needs this product, you have to ready to clearly quantify the impact of your product.

But why wait for that question to be asked? Why wait for that next business review (the one you’re hoping that an executive will attend)? Or even worse, why wait till renewal?

It’s close to the end of the year, aka the season of Spotify Wrapped. Everyone loves to learn more about their music taste and more importantly, what other similar music they uncover. 

And there’s no reason why you can’t bring that same joy to your customers. An end of year email is a powerful way to showcase your product’s value in a way that’s highly specific to your individual customers. And a good end of year email is known to get the attention of executives.

Check out this playbook will walk you through the whole process of executing an end of year email campaign, from ideation to the sending to all your customers (big and small): https://www.matik.io/content/playbook-creating-end-of-year-emails-download