There's a lot of amazing sessions at Matik's upcoming Scale + Customer Success Summit! Are you trying to figure out which ones you should attend?

If you're looking for tips to approach long-tail accounts, here's the comprehensive list of sessions you will want to attend and that are geared towards you (there are 13!)

1. Supporting & Growing All Accounts

Join this panel discussion to learn more about how to support all your accounts, both big and small, and help them grow. This discussion will dive into how to think of a strategy for long-tail accounts and what it means to take a one-to-many approach.

This panel will explore:

How to approach 1:many & other teams you can learn from

How to take an experimental approach to scaling

The kinds of engagement you can leverage to connect with customers

Data requirements for a 1:many approach

How AI fits into a long-tail strategy

Speakers will include:

Chad Horenfeldt - VP of Customer Experience at PathFactory

David Leibell - Manager, Account Management at Matik‍

Danny Villarreal - VP of Customer Success at Toolio

‍‍Mary Poppen - President and CCO at HRIZONS, an HR Cloud Company EX

Click here to add the session to your calendar.

2. You’ve scaled CS. Now what? Indispensable strategic skills for next gen CSMs.

So many teams are focused on scaling customer success - and rightly so. Reactive motions will be automated. Digital processes will replace repetitive manual ones. Sounds wonderful!
But at the same time, we have to look ahead and ask the question, “What is the role of the post-scale CSM?”

Terms come to mind like trusted advisor, consultative and value-added. All true!

But they add up to one thing: Being more strategic. Providing strategic guidance, expertise and context that customers cannot get anywhere else. So, to be indispensable in a post-scale world, CSMs MUST engage with customers at a more strategic business level. Beyond the product, features, and reactive support.
In this insight-packed session, customer discovery and listening expert Bob London will share tools and techniques based on 2,700+ customer interviews that CSMs can use to have more valuable, strategic, and open-ended customer conversations.

‍You’ll walk away with specific, actionable tips on:

Disruptive questions to reveal their top-level business priorities.

How to make “ear contact” with customers to understand their “why.”

Connecting the dots to align the value of your solution with their top business priorities.

Make sure you attend this session to ensure you’re indispensable in a post-scale world.

‍Speakers will include:

Bob London - Founder & Chief Listening Officer at BobLondon.co

Click here to add this session to your calendar.

3. 3 Non-Obvious Pillars to Your Scaled Strategy

Scaled customer success has foundational pieces that everyone knows about -- mainly technology -- but getting a scaled strategy to work is more than just implementing technology. I've interviewed hundreds of customer success leaders over the past 4 years, and I've boiled down 3 Non-Obvious Pillars that have helped these leaders build a strong-scaled customer success strategy.

Speakers will include:

Jeff Breunsbach  - Co-Founder at GrowthCurve.io

Click here to add this session to your calendar.

4. Scaling Success: Revolutionizing Customer Engagement in the Digital Age

In today's rapidly evolving digital landscape, the traditional 1-1 customer success model is undergoing a transformational shift. Join us for an insightful presentation, "Scaling Success: Revolutionizing Customer Engagement in the Digital Age," where we'll unravel the blueprint to launching a successful digital customer success strategy. Discover how to harness the power of pooled models, leverage cutting-edge automation technologies, and foster vibrant communities to not only meet but exceed customer expectations. Customer Success leaders will leave equipped with actionable strategies and tools to scale their teams efficiently, transitioning from high-touch personal relationships to impactful 1-to-many engagements. This presentation is a must-attend for anyone looking to future-proof their customer success approach and drive unparalleled growth in the digital era.

Speakers will include:

‍‍Jeff Kushmerek - CEO & Founder at Infinite Renewals

Click here to add this session to your calendar.

5. Orchestrating Seamless Digital Experiences

Join us for an engaging webinar featuring Scott, a seasoned digital expert with over 20 years of experience. Dive into the art of crafting a seamless and integrated user experience through effective collaboration with internal stakeholders. Scott will share proven strategies to align your organization, ensure consistent UX/UI across all platforms and campaigns, and leverage essential cross-program analytics for informed decision-making. Learn how these approaches can boost customer engagement and satisfaction. Transform your digital strategy and elevate your outcomes—don't miss this opportunity to shape the future of your business. Join us and reshape your digital approach!

Speakers will include:

Scott Wilder - Head of Digital Success and Self-Serve at Clari

Click here to add this session to your calendar.

6. Durable Growth: Evolving and Iterating your Scaled CS Program

2023 was, for so many orgs, the year of Scale. For the first time ever boards were asking for profitable growth models, headcount growth wasn't guaranteed, and you had to figure out how to "do more with less." So you automated what you could, implemented digital touches for your teams, and "did more with less."

But now what? How do you evolve your Scaled CS program to meet the ever-changing needs of your customers and your business?

This session will walk you through how to measure the effectiveness of your Digital and Scaled CS programs, how to use those measurements to iterate on your program to achieve further impact, and what evolution could look like for your Scaled CS program. You'll understand what v2 and beyond can look like for your organization, as you seek to accomplish true digital transformation instead of participating in a fad.‍

You'll walk away with actionable insights on how to:

Help your company achieve Durable Growth in a post-growth-at-all-costs world

Influence key metrics that your company cares deeply about (cost to serve, GRR, added ARR, etc.)

Prioritize what components to add to your Scaled CS Program

Ensure you keep your customers at the center of your Scaled CS Program

Speakers will include:

Dan Ennis - Senior Manager. Scale Customer Success at Monday.com

Click here to add this session to your calendar.

7. Human & Machine Symbiosis in Customer Success

Digital motions are a great way to scale but are only as good as the humans behind them. Learn how machine and human can co-exist to create efficiencies at scale and refocus the time spent with your customer on creating massive value. I’ll provide some theory but also practical examples that you can go implement into your workflows TODAY!

Speakers will include:‍

Alex Turkovic - Director of Global Digital Customer Success at Flexera

Click here to add this session to your calendar.

8. Supercharge your customer business reviews: A simplified, data-driven approach to accelerate customer engagement and results

Quarterly Business Reviews (QBRs) have become a sore spot for both vendors and customers. They suffer from notoriously low attendance from key customer leaders largely because they tend to focus on company progress rather than customer needs. In this session, Greg Daines will teach his alternative approach to customer business reviews, which is both more effective at engaging key customer leaders and faster to prepare and execute. Greg will also share his Ultimate Business Review template slides to all attendees!

Speakers will include:‍

Greg Daines - CEO at ChurnRX

Click here to add this session your calendar.

9. Scale from an Ops Perspective:

Join this panel discussion to learn about the intricacies of scaling customer success teams from an operational standpoint. The panel will explore the various aspects of ops strategy that come into play when expanding the reach and impact of customer success initiatives, whether it’s doing more with less or supporting smaller accounts.

This panel discussion will dive into:

How CS leaders can leverage ops

How to get started when it comes to scaling a CS team

The role of automation in scale

How to approach a digital strategy

Where AI fits into scale

Speakers will include:

‍‍‍Justin Chappell - VP Customer Experience at 6sense Inc.

Melissa Allen - Director, Customer Success Operations at Okta

Rosa Gandler - Senior Director, Customer Revenue Operations at Greenhouse Software

Rosalyn Santa Elena - Founder and Chief Revenue Operations Officer at The RevOps Collective

Thuy Pham - Manager, CS Ops Strategy & Systems at LinkedIn

Click here to add the session to your calendar.

10. I Want To Scale, But Do I Need to Scale?

Scaling is the hot topic item within Customer Success right now. Everyone is talking about the benefits of scaling your organization, but the reality is if you scale at the wrong time and in the wrong way, your customers are the ones who feel the pain.

In this session, Seán will talk you through the signs that you are ready to scale out your CS org and what scaled success looks like for companies of different sizes; from young start ups to the Fortune 500s. You will leave this session with examples of scaled CS that you can implement, as well as find the signs that your organization is ready to scale out their plans.

Speakers will include:

Seán Reid - Manager, Customer Growth at Personio

Click here to add this session to your calendar.

11. Scaling Customer Success with AI: A Practical Approach

Discover practical AI strategies that scale customer success across diverse business segments, from startups to enterprises. This session showcases how AI tools and techniques can optimize resources and enhance customer interactions, providing a roadmap for growth and efficiency.

Speakers will include: Chad Rosh - Manager of Customer Success at GaggleAMP

Click here to add this session to your calendar.

12. Making the Business Case for Your Scaled CS Program

Why are you scaling your CS program? Sure, you need to gain efficiencies. But why?
You’ve heard all over the place “Do More with Less” and you’ve probably said it yourself. Maybe you thought it would just be for a while, and when it wasn’t, then you started to scale… So why wasn’t it? Why didn’t things go back to “normal”?
Now you’re scaling, but you’re not getting the tools you need, or the staff you need to do it. Why is that?
Come join this session to learn why the business landscape is changing, how it impacts you, and how you can measure, deliver, and translate your Scaled CS program to executive decision-makers. Knowledge is power.
Empower yourself so you can build the program your company and customers need and make the business case you need to get the job done!

Speakers will include:

Jan Young, MBA, CSPO, CSM - Founder & Chief Customer Officer at JanYoungCX

Click here to add this session to your calendar.

13. The Role of Data in Scale & How to Scale It

Join this panel discussion to learn how to leverage data when it comes to scale. From analyzing data to better understand customers to using data to create more compelling customer interactions & experiences, data is a key part of the foundation on which teams build scale.

This panel will dive into:

Different approaches to scaling data

Why data doesn’t need to be perfect

How to work with key stakeholders

Wins & learnings from scaling data at top companies

Speakers will include:

Conor Kelly - Scaled Insights Manager as Asana

Jonathan Weindel - Head of Data Analytics at Envoy

Nikola Mijic - CEO & Co-Founder at Matik

Nick Jaton - Data Engineer - CS Ops at Samsara

Click here to add the session to your calendar.

‍