With budgets becoming more stringent, tech stacks are being slashed, and no tool is safe from rigorous scrutiny. And when a decision maker asks why the company even needs this product, you have to be ready to clearly quantify the impact of your product. But why wait for that question to be asked?

Bring the same joy to your customers in email form that Spotify Wrapped provides their users at the end of the year. An end of year email is a powerful way to showcase your product’s value in a way that’s highly specific to your individual customers.

This playbook will walk you through the whole process of executing an end of year email campaign, from ideation to the sending to all your customers (big and small)