Speaker: Erica Akroyd - Director, Scaled Customer Success & Education at Pendo.io

In today’s digital landscape, delivering tailored customer experiences is critical to driving adoption and long-term engagement. This session will explore the key components of an effective digital customer journey and provide actionable strategies for reducing friction and enhancing retention. Attendees will learn how to leverage in-app guidance, personalized content, and automation to create seamless, scalable experiences that keep users engaged. Through practical examples and proven methodologies, we’ll highlight how organizations can optimize their customer interactions, boost feature adoption, and achieve measurable outcomes.

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