Speakers:

• Elaine Hom - Director of Customer Marketing at Arcoro
• Jeff Kushmerek - CEO and Founder at Infinite Renewals

Are your Customer Success and Marketing teams speaking the same language? Too often, these critical functions work independently, missing opportunities to drive customer retention and growth. This session will explore how to forge a powerful partnership between CS and Marketing to craft a high-impact digital outbound strategy from scratch.

Discover how to align goals, integrate expertise, and build a strategy that connects authentically with your customers. Key topics we’ll cover include:
- Aligning CS and Marketing Objectives: Create a collaborative framework to ensure both teams work toward shared outcomes like retention, upsell opportunities, and customer satisfaction.
- Targeting Customer Segments with Insight: Use behavioral data and psychographic profiles to identify and prioritize audiences for personalized outreach.
- Leveraging Data Analytics for Precision: Employ actionable insights to optimize your communications at scale without sacrificing relevance.
- Designing a Compelling Content Strategy: Craft content that not only informs but also inspires customer action using storytelling and value-driven messaging.
- Maximizing Digital Tools: Evaluate and deploy the right technologies to automate, streamline, and measure your strategy’s success.

This session isn’t about theory. It’s about execution. Walk away with a step-by-step guide, practical advice, and a renewed focus on creating customer journeys, not just touchpoints. Attendees will leave equipped with innovative methods to bridge the gap between CS and Marketing, build stronger customer relationships, and unlock sustainable growth.

Join us and learn how to turn siloed efforts into a cohesive strategy that delivers measurable business results!