Conveying information simply and effectively is critical for every customer interaction these days. This holds even more true for prospects where you have  fewer opportunities to develop a relationship. Narrative-based presentations are important for key touchpoints (pitch, kickoff, renewal and business reviews), but may not be necessary for check-ins or initial outreach. Cue the one-pager.

One-pagers are single-slide, data-rich infographics that summarize customer or prospect talking points. They shape narratives into succinct readouts. At Matik, a sales presentation platform, we've helped customers develop several of them. They are most successful when used in meeting follow-ups, check-ins, and marketing outreach.  

For follow-ups, the biggest differentiator from full slide decks is shareability. Often times you will work with several stakeholders and need to establish connections with people who are not present in every meeting. By sending out follow-ups to capture the key points you focus on streamlining the narrative to what matters most to your customer in a single infographic.

All customers deserve your attention, but it's not always possible to give equal support to each of them. Periodic email check-ins are necessary to bridge this gap, but you need to provide something of value instead of a few generic data points. Sending a captivating one-pager to these accounts re-establishes your connection.  

Marketing outreach can help build in-roads at existing accounts and establish new ones at prospective buyers. Generic outreach can have negative consequences by mixing targeted sales outreach with one-size-fits-all marketing campaigns. By building tailored one-pagers for these accounts you better your chances for a response and better set up your sales team for success.  It does not need to be customer-specific but specific to their target buyer, industry or segment. Infusing these one-pagers with insights establishes your value and credibility as an organization.

Equipping your teams with the right tools and collateral will help them win over customers, but allowing for ways to do it efficiently is another thing.  The biggest challenge is scaling these for all of the above use cases and getting them in the hands of the right people (cue Matik 👋).

Request a demo with us today to see how Matik can automate your one-pagers!